5 Most Important SEO Trends In 2022
Businesses are trying to get back on their feet post-pandemic and competing for the top spot on Google's SERP. Search Engine Optimization (SEO) is a crucial factor in attracting consumers. However, SEO is constantly changing, so you need to stay up-to-date with the latest trends to ensure your content tactics are effective. If you're still using the same old SEO methods, it's time to learn some new ones. Many older SEO methods are no longer practical, and some outdated tactics like keyword stuffing can harm your SEO. It's best to adapt your SEO strategies to the latest trends constantly. Hence, it would be best to constantly adapt your SEO strategies to the latest trends. To ensure your SEO strategy is effective, stay up to date with the latest SEO trends. Here are some SEO trends in 2022 to watch out for.
By 2025, it is estimated that 75% of internet users will only access the internet via mobile devices. Therefore, mobile-friendliness is a crucial factor in SEO, as Google made it a ranking factor in 2015. More importantly, content must be optimized for mobile devices, as Google rolled out mobile-first indexing in 2019. Hence, the mobile version is considered the "primary" version when ranking content rather than the desktop version.
Role of Artificial Intelligence
Artificial intelligence (AI) continues to transform how people interact with online content. AI will play a crucial role in SEO in the coming years, with Google's RankBrain algorithm being a significant factor in determining SERP results. Since Google's RankBrain was revealed, many companies have wondered how it will impact SEO. User experience is one of its main ranking factors, although Google has not revealed how RankBrain learns and analyzes content. RankBrain will prioritize content based on click-through rate and time spent on site. To improve your SEO strategy, focus on creating well-organized and valuable content that will engage and interest readers.
Google's EAT Principle
Google has said that content quality is essential for ranking well. However, this can leave companies wondering what Google means by "quality content." For improving the quality of your content for SEO purposes, it is vital to keep the EAT principle in mind. EAT stands for expertise, authoritativeness, and trustworthiness. These are what Google looks at to determine if a web page has quality content. So when creating content for your website, keep these factors in mind.
Online video platforms like YouTube and TikTok have exploded in popularity in recent years, and many companies are using them to engage with customers and expand their reach. Optimizing your video content for SEO is essential to success moving forward. One way to do this is to optimize your video channel description by including a user-friendly overview of what your channel is about and using relevant keywords and hashtags.
Voice searches are becoming more popular, and this has implications for SEO. People use different search terms when typing and speaking, so optimizing for voice search requires a different approach. A professional can help you with this, but you can also do some things on your own, like creating an FAQ page with brief, relevant answers. Content-based on initial questions and brief answers, followed by a fuller discussion, can help you rank higher for voice searches.
SEO tends to change regularly and one needs to keep a close eye on the latest changes in search engines algorithm. The above SEO trends in 2022 are some of the key factors to look out for, keep yourself updated by following our blog sections or our social media handles.