Is Digital marketing needed for a business?
Digital marketing is essential because it connects a business with its customers when they are online & is effective in all industries. It connects companies with their ideal customers on Google through SEO. Similarly, on social media, it connects through social media marketing, and through email with email marketing.
Digital marketing has opened up the arena of marketing to smaller and medium-sized firms worldwide, putting them onto a level playing field with more giant corporates through its affordability. For example, Facebook advertising through ad campaign tools such as ‘boost posts’ costs a fraction of printing leaflets and can be directed at a specific group of people. At the same time, you get a much greater reach with a broader audience that potentially spans the entire world, and less paper goes to landfills to boot. Similarly, online banner adverts on websites generally cost less than adverts placed in more traditional outlets like daily newspapers or magazines. With the data generated by these online advertising techniques, you also get feedback on how efficient your ad spend was.
A website is arguably the most critical marketing tool. It is an insight into what people are interested in and how they find your website and move around it. How many people have visited your site? Where are they coming from, natural search, through pay-per-click (PPC), social media or email campaigns? You can monitor the change in your figures over time, giving you accurate information about whether your marketing message is getting through to the right people.
You can also get your message out there quicker in the virtual world – a simple click of a mouse button is all that is needed. Compared to the much more protracted process of getting printed materials produced and distributed, companies can be much more agile with their messaging. Twitter posts or website updates take a few minutes compared to days for developing and printing a flyer. An e-newsletter can be written and controlled when it gets sent out, and you can monitor who has opened it, whereas an advert can take a week to place in a newspaper, and you never quite know how many people have seen it.
Digital marketing brings a dynamic edge to how you promote yourself in a fast-paced world. One of the biggest reasons digital marketing has become so important is the engagement it gets – you can converse with your prospective and current customers, answer questions and resolve issues. You can also interact with a broader audience, meaning you can do more than sell. Through competitions, blogs, PR, events, and other marketing activities, one can achieve engagement. Using real-time online marketing, you can comment on issues and update or inform your customers immediately after significant events that may impact the sector you and your customers operate. You can also quickly match or better competitors’ offers with your own, keeping you at the sharp end of the marketplace. So, digital marketing is the need of the hour for your business – it is indispensable.
We can safely say that to grow your business in today’s time, it is imperative to use digital marketing to take your business on a growth trajectory.
How many digital marketing agencies are there in UAE?
As per the industry estimations from Clutch, UAE has more than 850+ digital marketing agencies if we skip mainline and public relations companies that also offer digital marketing services.
What are digital marketing services?
Digital marketing services are skilled services that help to market or promote your business online, like via search, social media, and paid campaigns. It focuses exclusively on digital platforms as compared to traditional marketing channels like television.
How can I promote my website in UAE?
In order to promote your website in UAE, follow these fundamental points 1. List your website in online business directories 2. Build Good Backlinks 3. Create Video Content for engagement 4. Post consistently on Social Media 5. Use Hashtags in Your Posts
Is Dubai good for digital marketing?
Dubai is one of the major business hubs for digital marketing, as the market is facing a demand for a digital marketing specialists. It has made Dubai a booming industry. So every small, medium and large company are utilising digital marketing to reach their target audience. Thousands of job openings are available in Dubai and in other emirates for various digital marketing positions. Industries like Real estate, Hospitality, E-Commerce Sites, Retail Stores, Automobile Dealers, and Advertising agencies have a huge demand for digital marketing professionals.