Social Media Marketing Trends in 2022
Social Media is quite a rage amongst individuals and businesses these days. Whether it is for chatting with friends, watching trending videos, or just surfing through the news feed, people stay glued to their phones for hours on these platforms.
People spend an insane amount of time on social media platforms, and the numbers are soaring amongst the Millennia.
These platforms have established themselves as an integral part of the public consciousness that they have changed consumer behavior globally. The flip side, though, is that these platforms are bombarded with marketing content since everyone wants to claim their share of the pie. Hence, it is essential to build a formidable social media strategy and stay relevant to the current trends.
Let's dig into the five essential social media marketing trends in 2022 that you need to watch out.
Social Media Will Thrive
Instagram, Pinterest, and Facebook have been utilized to promote products for brands for a while now. Nevertheless, in 2022, it will become easier to purchase products through these platforms directly.
We will be witnessing an increased number of shoppable Instagram content and social media digital storefronts popping up. It will continue to evolve as more and more users become comfortable buying products through social media platforms. Hence, it is crucial to add social commerce to your social media strategy in 2022.
Augmented And Virtual Reality
Augmented reality and virtual reality are set to grow by leaps and bounds in the coming future. It will provide users with more engaging online experiences than ever before. Although VR is still taking baby steps, Augmented Reality has consolidated its presence across platforms. For instance, filters are being used daily on TikTok, Instagram, and Snapchat - and it's, in fact, a form of augmented reality.
This sort of augmented reality enriches our digital world by adding components to us and transforming how the environment looks. Keeping that in view, businesses can now leverage this sort of technology to deliver further branding opportunities.
Influencer marketing has become a vital cog in the marketing mechanism. However, it is not as expensive an option as you would think. Owing to platforms like TikTok, there has been an exponential rise of influencers, and easier to find an influencer (even a micro-influencer) who will connect your niche market.
Investing in influencer marketing is more cost-effective than running a paid ad campaign and garners great and measurable outcomes. If you are looking to target your niche audience, calculate engagement, and garner leads - then influencer marketing is an ideal strategy for 2022.
TikTok is fast scaling up the ranks and becoming the most favored social media platform available today. Its app permits creative, short videos that are easy to produce, making it a suitable platform for the video-centered consumer of 2022.
TikTok has grown to fit the market in the past few years and has introduced several useful marketing tools, including business profiles and ads. This strategy of TikTok exemplifies that the platform is no longer just for creators and the public - it has turned into an important platform for brands to target Gen X and Millennial consumers.
Alternative Social Media Platforms
Small alternative social media platforms such as Snapchat and Pinterest are gaining greater popularity. It can be one of the major social media marketing trend in 2022. Also, as per the statistics released by Pinterest Business, advertisements on their platform are yielding twice the return on ad spend for retail brands compared to other popular and more mainstream apps.
The stats of Snapchat also reflect the growth and that the ad audience is growing substantially. With Apple announcing that it was blocking the capacity of Facebook to target an enormous segment of its users - and hence brands are exploring other smaller social media platforms.
As the world is trying to recover from the pandemic, the importance of social media marketing will be at an all-time high. With many social media companies introducing a slew of changes in their algorithm, the social media marketing trend in 2022 will be dynamic. Trying to adapt to each platform's algorithm and according to consumer behavior holds the key for brands to stay relevant in a highly competitive social media world.
Cibernets is one of the best social media marketing companies in Dubai. We have close to 20 years of experience building a wide array of social media marketing catering to different industries. Contact us now and create your social media presence.