6 Essential Digital Marketing Terms In 2022
“A good advertisement sells the product without drawing attention to itself.” – David Ogilvy Marketing is selling and delivering products to customers or businesses (B2B). It is about identifying and attracting customers to increase leads and conversions, and the marketing mix strategy includes the Four Ps - Price, Product, Place, and Promotion.
Paid Search is a digital marketing method that allows marketers to pay search engines to display their ads on the Search Engine Results Page. This is for a set period and the cost of the ads varies based on the targetted keywords. Google Ads is one such example of paid search.
Keyword research is the basis of most SEO (search engine optimization) campaigns and paid search campaigns. It's the process of identifying which terms your target audience uses to search for a specific item through search engines. According to AHREFS, 92.42% of keywords are equivalent to 10 searches per month. Keywords are crucial because if nobody searches for the topic you're writing about, it will be hard to get the traffic search engines offer.
KPI: Key Performance Index
An indicator of key performance can help evaluate a company's performance concerning its key business goals. The most commonly used KPIs include revenue growth, profit margin, client retention, and customer satisfaction. These statistics can help marketers to analyse their marketing performance and tweak them based on their target KPIs
The churn rate, which is the opposite of customer retention rates, is called the churn rate. It refers to the number of customers who stop using a product or service or quit within a given time. This is done by subtracting the number of customers lost from a period from the total number of customers acquired by the company at the beginning.
Conversion rate for websites
The conversion rate is the ratio between the number of people who visit a website and those who take the desired action. A desired action could be purchasing a product, subscribing, or signing up for the website. You can also click any CTA button.
Your brand's identity is what defines your brand's personality. This allows customers to identify your brand and differentiate it from other brands online or offline. Brands can have distinct visual identities, such as trademarks, logos, colors, and trademarks making them unique in the market. Choosing an identity that matches your products, store website, blog, and business is crucial. Your brand's identity is not just an expression of your business' identity. It's what sets you apart from the other names-less products that have a life and death based on price.
Marketing is an ever-evolving field that is constantly changing. Marketers new to the field may have trouble understanding unfamiliar terms. After reading the entire marketing terminology list, you'll have learned much from this post. Marketing is a rapidly-growing industry that requires support at all levels. Modern marketers have abundant tools available to help them in their marketing journey.